Handwritten and touchable content is condsidered to hold more value in emotion which is directly related to the amount of physical effort put into publishing.
While digitally published content is considedred to hold more value in logic with opposite relations because it takes less effort to make digital. Digitally publish content are deemed emotionless.
You could say that these failing print publishing companies aren't using enough LOGIC.
The less intellectual thought put into the published content the more personal the content is going to seem. The more emphasized a piece of personal content seems the more creative the publisher is to seem. So intellectual information portals are seen as less creative websites then community driven websites.
This creates the idea of a self-reflecting image.
There are two mindsets that come out of this idea, those who believe they influence the Internet, and those who believe the Internet influences us.
There's also a level of effort involved to the spread of content which is directly related to the effort involved in the publisher and the rest of the Internet. The level of effort also directly relates how much the publisher of piece of content emphasizes its pertenent nature to be more or less relevant to a contribution to humanity.
On an individual level people generally don't put alot of effort to spreading the publishing data of things they do not feel are most important.
This means the likely hood of important content published on the Internet will be came across more often.
There are two general types of people that come into play with this idea. People who post things on the internet for personal gain and people who post things on the Internet to help the rest of the world.